Press Kit

Biography

Nathan Gravelle, also known as Thrilla, is a music entrepreneur, manager, and curator from Ottawa, Canada, with Jamaican roots. He began his career as a music promoter in the mid-2000s and later expanded his expertise to include public relations and online media through his platform CapitalCityHipHop.

In 2014, Thrilla ventured into radio as the co-host of the NuBRLRadio show on Ottawa's CHUO 89.1 FM. Working alongside DJ Alive, he developed exceptional interview and hosting skills, making NuBRLRadio one of the most popular shows until its conclusion in 2019.

Before his radio involvement, Thrilla made a significant impact by launching CapitalCityHipHop, an influential online platform focused on supporting Ottawa's hip-hop scene. It quickly became a go-to source for discovering local talents and international artists touring the city. Through CapitalCityHipHop, Thrilla engaged with industry executives and musicians, gaining valuable insights into nurturing emerging talents.

Thrilla's investments included booking performances for up-and-coming artists in the National Capital Region, attracting nearly 10 artists from outside the city within a few years, and working on over 300 live concerts to date. Additionally, he partnered CapitalCityHipHop with local promoters to offer promotion, sponsorships, and advertising, further establishing the platform’s role in supporting the city's live music scene. Thrilla also partnered with CapitalCityHipHop to sponsor major events in Ottawa, such as the inaugural CRANIUM Festival. These endeavors solidified Thrilla as one of the city's most influential hip-hop promoters.

Throughout his decade-long involvement with Ottawa's local artists, Thrilla developed a close relationship with rising star Pressa, a Toronto rapper who toured with Drake and gained recognition from the industry. Inspired by their collaboration, Thrilla expanded his role to become Pressa's publicist in 2016. He also took on the responsibilities of managing Pressa's independent record label, Blue Feathers Records. His contributions included press-kit creation, securing features with established artists, designing marketing strategies, planning national tours, album production, and digital marketing.

In 2020, Thrilla discovered and signed Ottawa artist TwoTiime to his management company, TWLV 6XTN. Under Thrilla’s guidance, TwoTiime experienced rapid growth, including a major deal with Columbia Records and a joint venture with Polo G’s label. TwoTiime’s music achieved millions of streams, marking Thrilla’s success in artist development. This partnership with TwoTiime has been one of the defining moments in Thrilla’s career, further cementing his place as a key figure in the music industry.

Looking ahead, Thrilla continues to make significant strides, expanding his presence in 2025/2026 and solidifying his position as a respected and influential figure in the industry.