Press Kit

Biography

Nathan Gravelle, also known as Thrilla, is a music entrepreneur, manager, and curator from Ottawa, Canada, with Jamaican roots. He began his career as a music promoter in the mid-2000s and later expanded his expertise to include public relations and online media through his platform CapCityHipHop.

In 2014, Thrilla ventured into radio as the co-host of the NuBRLRadio show on Ottawa's CHUO 89.1 FM. Working alongside DJ Alive, he developed exceptional interview and hosting skills, making NuBRLRadio one of the most popular shows until its conclusion in 2019. Currently, Thrilla is pursuing other radio projects.

Before his radio involvement, Thrilla made a significant impact by launching CapCityHipHop, an influential online platform focused on supporting Ottawa's hip-hop scene. It quickly became a go-to source for discovering local talents and international artists touring the city. Through CapCityHipHop, Thrilla engaged with industry executives and musicians, gaining valuable insights into nurturing emerging talents.

Thrilla's investments included booking performances for up-and-coming artists in the National Capital Region, attracting nearly 10 artists from outside the city within a few years. Additionally, he partnered with CapCityHipHop to sponsor major events in Ottawa, such as the inaugural CRANIUM Festival. These endeavors established Thrilla as one of the city's most influential hip-hop promoters.

Throughout his decade-long involvement with Ottawa's local artists, Thrilla developed a close relationship with rising star Pressa, a Toronto rapper who toured with Drake and gained recognition from the industry. Inspired by their collaboration, Thrilla expanded his role to become Pressa's publicist in 2017. He also took on the responsibilities of managing Pressa's independent record label, Blue Feathers Records. His contributions included press-kit creation, securing features with established artists, designing marketing strategies, planning national tours, album production, and digital marketing.

In 2020, Thrilla discovered and signed Ottawa artist TwoTiime to his management company, TWLV 6XTN. Their journey together will soon culminate in the announcement of a major record deal. Looking ahead, Thrilla aims to make significant strides in 2023/2024, cementing his position as a respected and influential figure in the industry.